We aren’t big reality show viewers around our office. Quite honestly, the daily barrage of real-life drama coming out of D.C. is more than enough for us! But one show we do kind of obsess over — and by kind of I mean a lot — is The Voice. And if we’re gonna be super […]
Audience and the Senior Living Email
Do you know your audience? I mean really know your audience? If the answer is “yes,” does your email campaign strategy reflect that knowledge? As an industry, senior living is all over the map in terms of digital marketing and the use of email campaigns.While more and more providers are adopting content marketing, email continues […]
Senior Living Email Question: Can We Contact Unsubscribers?
Talking about Your Un-Subscribers… We got a great question from a client this week about senior living email subscribers. And those who unsubscribe. It was a timely one for me personally. I’ve been doing a major overhaul of my Inbox. At my pottery class last month a friend picked up my phone and noticed that […]
Getting More Mileage from Your Senior Living Content
If you are one of our clients or a regular reader of our blog, you know we are always preaching this… senior living content is an asset. Not just a one-hit wonder. Your blog articles can have so much more life and use beyond your blog. We have several clients who do a great job […]
Make Like a Kardashian: Shamelessly Promote Your Senior Living Blog Posts
Remember the Field of Dreams? Kevin Costner looking hot in a baseball uniform… The classic line, “If you build it they will come?” Don’t fall in to the trap of thinking your senior living blog posts are a field of dreams. Nope. They aren’t. If you use keywords and phrases, they will definitely help your […]
The Trust Factor in Your Senior Living Website
Hands up… how many senior living marketing and sales professionals out there follow Seth Godin? I know our crew has for many years. His advice is always spot on for our industry and most others. When this image popped up on Twitter, it made me think about how important it is that families trust whatever […]
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