Senior Care Content Blog

What Does Your Senior Living Website Say About You?

November 16, 2016

We’ve talked a lot about how the internet has changed the way families find senior living communities. Number crunchers all have differing numbers on what percentage of families have checked out your senior living website before they call. But it’s safe to safe the majority of families have spent time on your website before making […]

Fall 2016 Senior Care Content Roundup

November 9, 2016

Are you struggling with “day after the craziest election year ever” fatigue? Yeah, we hear ‘ya. It’s been a while since we rounded up our favorite SEO, content marketing and senior living copywriting articles. While some of you have said reading these things is worse than watching golf on TV (o.k. maybe it was me […]

Senior Living SEO and Micro-Moments

November 2, 2016

You’ve probably realized by now that we use our favorite leisure activities to better define senior living SEO and content marketing every week right? This week is no different. Today we’re talking consumer behavior and Google. Have you ever counted the number of times each day you reach for your phone or tablet to Google […]

Interstitials and the Impending Google Smackdown

October 26, 2016

We’ve had a few questions in the past week about a pending Google smackdown… also known as an algorithm change… that will happen in January. This one relates to those annoying and intrusive interstitials. As with all of these types of changes, this one is designed to improve the user experience. And it applies to […]

Senior Living and Google Rank

October 19, 2016

A picture tells a thousand words right? This is one that surely does. When is the last time you’ve gone as far as page 2 of the search engine results on Google when you were looking for answers? While we try hard not to get crazy if we aren’t #1 or #2 on the first […]

Creating Senior Living Website Value

October 13, 2016

We are often asked to share “quick tips” for creating valuable senior living websites. As with all worthwhile things in life, there really are no shortcuts. Putting together and maintaining a site that older adults and their families will find helpful requires a solid content strategy and a continuous stream of well-written, relevant senior living […]