Talking about Your Un-Subscribers…
We got a great question from a client this week about senior living email subscribers. And those who unsubscribe. It was a timely one for me personally. I’ve been doing a major overhaul of my Inbox.
At my pottery class last month a friend picked up my phone and noticed that I had… 6,267 emails in my Inbox. Now in my defense, I had read most of them and was “saving them in case I need them later.”
‘Fess up… you do the same thing right?
But I went on a tear after that and cleaned that mess up. Somewhat. Unsubscribed from those lists that I really never read.
And just as a client was asking me today if they should contact people who un-subscribed from their list, an email popped up in my own Inbox. From a company I un-subscribed from a few weeks back.
So the question is… should you contact unsubs just to see what’s happening?
No… the answer is a big, fat, resounding NO.
They unsubscribed. They meant it. Don’t do it.It’s bad for your brand.
And, just in case you weren’t aware, it violates the CAN-SPAM Act.
Under the CAN-SPAM Act, you have ten days to honor an opt-out request.
Want to know a few of the other most popular pet peeves when it comes to senior living email opt-outs?
Here are a few of the sneaky tricks folks use to keep you on their email list:
- Have an unsubscribe link that is tough to find or has a broken link. Shady business…
- Make you go through a lot of steps to unsubscribe – one of my top peeves of all peeves is making me enter my email address in a form. Seriously folks. You emailed me. You know what it is.
- Send you an email (didn’t I just ask you not to do that??) telling me you are processing my request.
So that’s the scoop on our latest Question of the Week…
Keep ’em coming by shooting us a email!