Senior Care Content Specialists

Focus on Treats Not Tricks for Senior Living SEO

Are you heading out for the annual candy grab in your community tonight? It is something of a curious custom isn’t it? Dressing your kids up and taking them to strangers homes to beg for candy? Ask any of your pals who live outside the States and they will share their befuddlement about Halloween with […]

The Scarcity Principle and Senior Living Content

Have you heard of the scarcity principle? You may know what it is but not the official name for it.. Here are a few examples you might encounter in your everyday life: Those super fun “bonus” bags and makeup Lancome gives out during “limited times” That little pop up that comes on your screen when […]

Why Your Senior Living Blog Needs an Editor

We are celebrating our Senior Editor/Co-Founder Sharon’s birthday today!! While we won’t share her age, we will share a bit about the role she plays with our organization and why you  need an editor for your senior living blog… If you’ve spent any amount of time online, you probably have already discovered a few reasons […]

Senior Living Inbound Leads Follow Up

Well folks… we’ve reached the end of the season. We’re trading this “office” view for our regular one. Which means this is the last Marketing Minute for the summer. And we are truly making this a one minute read… In addition to senior living and home care experience, several of us on the SCCS team […]

Senior Living Content to Address Sibling Rivalry in Caregiving

Those of us who have worked in senior living for any amount of time have seen it. Sibling rivalry in caregiving and squabbles over what is best for a parent when it comes to senior care. In this week’s Summer Marketing Minute, we are offering a little advice on discussing sibling rivalry in caregiving in […]