In our last post, we talked about how people use assisted living and senior care websites, and the buying cycle. To capture family leads early, we need to engage families as they are first jumping on Google to start their research. This time of year, when adult children may have been in an aging parent’s […]
Is Senior Living “Different”?
A former colleague left her assisted living marketing role a while back to work as a VP of Sales for her local ABC affiliate. Shortly after, she tried to recruit me as a sales manager. I politely declined. I wasn’t interested in “sales”, I explained to her. She reminded me that as a Regional Manager […]
Senior Care Post-Holiday Lead Boom
Ready or not… we are less than a week away from the senior care post-holiday lead boom. When frantic families are emailing, calling and stopping by unannounced for a tour. As we take a holiday break from content creating, we wanted to leave you with two important statistics from our friends at Pew Internet Research. […]
To Blog or Not to Blog: Advice for Senior Care Providers
If you are an assisted living provider or a home care agency, chances are you’ve kicked around the idea of starting a blog. But for most senior care providers, time is something you never seem to have enough of each day. How do you decide whether or not a blog is worth the investment? The […]
Assisted Living Lead Follow-up: Being Persistent or Being a Pest?
Online lead generation and follow-up strategies for assisted living or senior care are ever evolving. As a veteran senior living professional who helped launch one of the biggest senior care referral agencies, colleagues are often asking me for advice on lead follow-up. When to call. How often to call. What kinds of emails to send. […]
Senior Living Digital Review for 2013
For those of us who have grown up working in the senior living industry, it is still hard to believe how much of our business now begins online. But the stats prove how important your web presence is in staying ahead of your competitors. According to a Forrester survey, adults aged 56-66 spend more money […]
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