Have you heard of the scarcity principle? You may know what it is but not the official name for it.. Here are a few examples you might encounter in your everyday life: Those super fun “bonus” bags and makeup Lancome gives out during “limited times” That little pop up that comes on your screen when […]
Why Your Senior Living Blog Needs an Editor
We are celebrating our Senior Editor/Co-Founder Sharon’s birthday today!! While we won’t share her age, we will share a bit about the role she plays with our organization and why you need an editor for your senior living blog… If you’ve spent any amount of time online, you probably have already discovered a few reasons […]
Why Your Assisted Living Blog isn’t Connecting
We’ve been pretty adamant about why you need an assisted living blog. (If you are new to us and missed it, check out this article on senior living blogs and this one on why you need a blog.) So what if you’ve created an assisted living blog… had it up and running for a while […]
Senior Living Inbound Leads Follow Up
Well folks… we’ve reached the end of the season. We’re trading this “office” view for our regular one. Which means this is the last Marketing Minute for the summer. And we are truly making this a one minute read… In addition to senior living and home care experience, several of us on the SCCS team […]
Senior Living Content to Address Sibling Rivalry in Caregiving
Those of us who have worked in senior living for any amount of time have seen it. Sibling rivalry in caregiving and squabbles over what is best for a parent when it comes to senior care. In this week’s Summer Marketing Minute, we are offering a little advice on discussing sibling rivalry in caregiving in […]
Are Your Senior Living Sales Teams Helping with Content Marketing Strategy?
Our Summer Marketing Minute series continues this week with a quick chat about senior living sales teams… One mistake we see often when we are helping senior living providers develop their content marketing strategy is a lack of involvement from the sales team. While no one wants to slow them down or drag them in […]
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