Well folks… we’ve reached the end of the season. We’re trading this “office” view for our regular one.
Which means this is the last Marketing Minute for the summer.
And we are truly making this a one minute read…
In addition to senior living and home care experience, several of us on the SCCS team have backgrounds in referral services. So we’re pretty familiar with all phases of online lead generation in senior living.
One thing we can say for sure is that most providers aren’t really working their online leads.
If the family isn’t ready for an almost immediate move, the lead doesn’t get followed up on again.
Any guesses on what percentage of leads aren’t ready to move yet when they reach out to you?
Would you be surprised to learn its between 70 and 75%?
Yep. Only about 20 to 25% of families are ready to roll when they first reach out online.
Do you have a strategy for keeping in touch?
And no… crossing your fingers and praying ain’t a strategy.
This isn’t one of those posts where we give you a long “To Do” list…
Instead, we decided to encourage you to take time to review each of your online leads from the last six months. Do you know their status? How long has it been since you talked with them?
And by talk, we mean emailed them with a link to an article on your blog. Or a link to a guide they might find helpful if they are still navigating the maze of senior living options. Or something else of value.
Our overall message is really this… Almost all online leads eventually convert and move somewhere. Think about what you can do to keep them engaged with you digitally.
If you need help with that strategy, give us a shout!