Those of us who have worked in senior living for any amount of time have seen it. Sibling rivalry in caregiving and squabbles over what is best for a parent when it comes to senior care.
In this week’s Summer Marketing Minute, we are offering a little advice on discussing sibling rivalry in caregiving in your senior living content.
We’ve likely all been stuck in the middle. One adult child, usually the one who lives closest, knows it is time for a move to senior living. Another refuses to accept the decision.
It might be because they are in denial about a parent’s condition or they don’t want to break a promise never to move them to “a home.”
Then there are the times we know it is financial: an adult child is worried about spending their “inheritance” on senior care. Man is that tough to witness…
But, as is true of most senior living content, if seniors and their families are discussing it offline, you can bet they are searching for help online.
Does your senior living content include difficult topics like family disagreements?
If not, it really should.
A few quick suggestions might be:
- Blog articles on dividing up caregiver duties, overcoming childhood feuds, and working together
- Articles on elder care mediators and the role they play
- Because some of the squabbles come from not understanding senior care, make sure you have main level pages that differentiate one type of care from another
- A checklist families can complete to objectively evaluate how much help their senior loved one needs
- Quizzes that walk the family through a series of questions about levels of care
It’s important to write about topics that families really struggle with and to offer concrete solutions for moving forward. If you need a little help with that, shoot us a note. We’ll be happy to offer you some advice and guidance.
And that is a wrap on this week’s Summer Marketing Minute! Thanks for dropping by…