This week’s blog post is compliments of the SCCS editing crew… It’s in response to a question we often receive… what editing tools do you recommend? We know a lot of our clients write short, stories and community invites for their blog and news rooms. They are usually just a paragraph or two written in […]
Are Your Senior Living Prospects Silently Judging You?
How do you evaluate businesses and services you find online? It’s a question many in senior living haven’t really been honest answering as it relates to their own business. You do know that your senior living prospects are judging you right? Many times getting a website and a blog “done” seems to be the ultimate […]
Senior Living Content: Fail to Plan, Plan to Fail
Succeeding with senior living content I’m a planner by nature. While I prefer to think of myself as uber-organized, my family has another, less flattering, name for it. But planning and strategizing are leading reasons why our crew has as been so successful. Sure, we are great writers and editors. (Toot, tooting our own horn […]
Are You Targeting Your Senior Living Content?
Targeting senior living content. It’s one of those issues that seems obvious, but really isn’t. Over the past few months, we have completed a few web copy “clean up” projects. Each of our clients originally hired other agencies to write content for new sites they launched. While each client’s story was a little different, there […]
Are Your Senior Living Marketing Efforts Integrated?
Integrating senior living marketing efforts online and off… Digital marketing has created many opportunities. It’s never been easier for senior living marketing teams to generate leads. A well-crafted site that is consistently updated with quality content allows families to find you and see you as an expert. All at a cost that is much lower […]
The Senior Living Content Debate: Quality or Quantity?
The great senior living content debate wages on… When it comes to creating senior living content, not many teams have time to generate a lot of it in-house. Between phone calls and tours and sales calls and special events, your days are busy. That’s why one of our most asked questions from providers is whether […]
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