Now’s the time to master senior living digital marketing COVID-19 has certainly changed every part of daily life. For those who work in the senior living industry, the impact has been significant. We know some of our clients are working remotely. Others have seen their sales or marketing roles evolve in to a variety of […]
Newsjacking During COVID-19
If you’ve followed our blog for any length of time, you’ve likely heard us talk about creating posts that tie in with trends and topics making the headlines. While the bulk of the content we create is evergreen, taping in to current events can help you get noticed. It’s referred to as newsjacking. What is […]
Watch the Garbage Language: Is Your Senior Living Site Full of It?
Writers work in the strangest of places and conditions. That includes content writers. Case in point… We were trapped in the Reno airport trying to get to Lake Tahoe in the middle of a blinding snowstorm. After they rolled down the iron gates on every single shop, we were left only with sketchy Wifi to […]
Misinformation and Senior Living SEO
Senior living SEO is surrounded by myths and mystique. While there are a variety of reasons why, one is that people are too intimidated by the very notion of SEO to make time to learn what it is. Then there is the fact that SEO “experts” frequently disagree with one another. Even Google team members […]
Survey Says: Understanding Senior Living Searchers
How well do you know your senior living searchers? Many folks think that Google operates in dark and mysterious ways. It’s easy to understand why. They aren’t exactly transparent. But they are making strides to deliver results that better match searchers intent. Combined with some of their updates, I’d say it’s working. Rarely do I […]
Are You Feature Dumping on Your Assisted Living Website?
Feature dumping is a marketing don’t most of us learned about in our very first senior living sales training. It’s often the sign of a new sales team member or someone unfamiliar with the senior living industry. The team member takes an older adult and their family on a tour and proceeds to jabber on […]
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