One question our senior living clients ask us quite often is how the heck we keep up with all of the Google updates and changes. It takes constant monitoring, for sure. Part of the challenge has been Google’s unwillingness reluctance to answer questions straight out. They’ve always kind of gone with hedge, haw, and evade […]
Senior Living Photos for Websites and Blogs
Senior living photos are our hot topic for today… A question we are often asked is where we find the images we use on our clients’ senior living websites and blogs. We know senior living providers are sometimes reluctant to use photos of their own residents. We also get asked if images are really even […]
Google E-A-T Update and Senior Care Websites
The Google E-A-T update is making for some interesting conversations lately… One of the Ops guys from a large client of ours is trying to learn more about content marketing and SEO. We were working on a presentation for his regional teams and he asked us if the “food update” only applied to restaurants. Ummmm….what? […]
Crafting Your Senior Living “About Us” Page
In this week’s Marketing Minute we take a quick look at what makes a senior living “About Us” page appealing to older adults and families who visit your site… Many folks we talk with aren’t aware just how important this page is. They throw one together in a few minutes and publish it. Would it […]
Fighting Ageism in Senior Living Content
Have you taken a hard look at the language in your marketing collateral and the content on your website lately? In this week’s Marketing Minute, we are talking about ageism and senior living content. Because we’ve taken on a few new clients lately, we had the opportunity to explore some new-to-us content. The results were…a […]
Content Strategy: Publish with Purpose
Happy summer, content marketing colleagues! Boy are we glad to see summer return to the Mitten state. If you’ve been a subscriber for a while, you know we dial our blog back a bit during the summer. It’s a busy time for everyone, so we try to keep our weekly blog posts shorter and easier […]
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