One of the latest buzz words in the content industry is “atomizing.” Atomizing content is being used to describe taking a big piece of content or idea and busting it up in to smaller pieces. Atoms. The senior living industry lends itself quite easily to atomizing, doesn’t it? For seniors and their families, senior care […]
Outbound Links Matter, Too
There’s always a lot of discussion about links when the talk turns to SEO and how you can pump yours up. While many senior living providers try to find ways to get other sites to link to their site, inbound links aren’t the only ones that have value. Outbound links play a role in telling […]
Voice Searches and Senior Living
Voice searches and senior living. It’s topic we are rarely asked about. But we had a question come our way this week that we thought was a good one to answer here on the SCCS blog. A client asked us how many words are usually in a voice search (good question!) and if you should […]
Influencer Marketing and Senior Living
A few weeks back, we shared some background on the Google E-A-T update. We received a flood of phone calls after it published. One overriding question was about influencer marketing and senior living communities. People think you have to be one of the Kardashians or another reality TV “star” to be considered an influencer. Truth […]
Senior Living SEO is Confusing Marketers (And Everyone Else)
Hardly a week goes by that we don’t receive a call or email from a senior living professional struggling to make sense of SEO. With Google constantly updating their algorithms, black hat SEO “experts” targeting our industry, and social media channels full of people fighting over what really matters, it’s easy to understand why. These […]
Senior Living Web Pages: 6 Tips to Make Them Easier to Read
Have you checked your analytics to see if your bounce rate is high? While there are a variety of reasons for that, one you should check out is how easy your senior living web pages are for visitors to read. We’ve all visited sites where there is way too much copy, presented in one long […]
- « Previous Page
- 1
- …
- 18
- 19
- 20
- 21
- 22
- …
- 63
- Next Page »