Senior Care Content Blog

Using Emotion to Capture Attention in Senior Living Content

January 28, 2020

If you’ve followed our blog for very long, you know we are advocates for using storytelling to connect and engage with senior living visitors. Content serves many purposes, including entertaining and educating. Much of it requires understanding the emotion behind a decision. You need content that stops families from skimming and scanning different senior living […]

What’s the Difference Between the Senior Living Audience and Buyer?

January 21, 2020

We had an interesting call with a client this week that started us wondering… Is there a difference between the senior living audience and a senior living buyer? Sure, there are referral sources that help connect older adults and their families with senior care providers. They could be considered an audience member, not a buyer. […]

Do You Know Your Senior Living Audiences?

January 7, 2020

Are you writing for the masses or targeting your unique senior living audiences? We see a concerning number of senior living websites that seem to be targeting very generic keywords, such as assisted living or memory care. While you definitely want to target those keywords, it needs to be in the context of creating a […]

Black Hat SEO and Senior Living: Another Scam

January 2, 2020

Once in a while we stumble across an SEO scam so egregious that we have to make our senior living colleagues aware of it. This black hat SEO scam is one of those… We’ve heard from a few of our clients that an SEO agency is making the rounds pitching “guaranteed” ways to improve your […]

No, We Can’t SEO Your Blog Post

December 17, 2019

We receive a lot of email from blog subscribers and visitors. And SEO has been a hot topic lately… One question that’s popped up more than a few times lately is asking if we offer any services to “SEO” blog posts. Apparently there are companies offering to take a list of generic industry keywords and […]

Addressing the WSJ Article on Google Search Algorithms

December 3, 2019

In mid- November, the Wall Street Journal published what seemed to be a blockbuster story on Google search algorithms. I say seemed to be because…well…the authors got a lot wrong. At least according to leading search experts. Google vs. Wall Street Journal From blacklists to using sub-contractors to shape what you see, WSJ lobbed some […]