Ever wonder where those little snippets you see on the search engine results pages come from? While there are no guarantees when it comes to Google, these little snippets are often pulled from the meta descriptions you or your web crew create. So, what is a meta description and how do you go about writing […]
Senior Living Website Basics
Remember back in the olden days when we used to do quick little Marketing Minute updates? We’d tackle short and sweet topics, like one we have been asked about more than a few times lately. That is, what do we consider the senior living website basics. In other words, if we were a senior living […]
Does Your Senior Living Content Lead to a Dead End?
Connected content builds trust. Those of us working in the senior living industry know there’s no single lane highway running from an older adult’s home to your community. Metaphorically speaking. There are off ramps, traffic jams, and red lights along the way. The same holds true for visitors to your website. Seniors and their adult […]
Do Looks Really Matter in a Senior Care Website?
Rock stars have written songs about it for decades. Ditto for country crooners. Appearance. Good looks. How much does being pretty really matter? It’s a question that’s popped up often over the last year: is appearance important when it comes to your senior care website? We understand. An agency created website doesn’t come cheap, and […]
Setting Goals for Your Senior Living Content
Have you set goals for your senior living content? It’s always so surprising when providers we talk with answer no to this question. And to be clear, we hear no a whole bunch more than we hear yes. In an industry that measures everything from the number of phone calls a sales team made during […]
Senior Living Blog Post Tips
We know some of you write and post your own senior living blog articles. You don’t have an in-house web crew to do that for you or a budget that allows for much outside help. While we write great copy <humble brag> and deliver it on a template with your meta description, our blog posts […]
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