At SCCS, we’re often asked what a call-to-action/CTA is and what senior living companies should use for them. It’s an excellent question. Writing great CTAs is important for keeping visitors on your site longer or encouraging them to contact you. What you first need to decide is what action you want them to take. Because […]
Should Your Senior Living Blog Go Off Topic?
It’s tempting to write articles on topics beyond the scope of your senior living audience, especially if you’ve had a blog up and running for a while. Instead of creating blog articles you know drive SEO and engage seniors and their families, you might want to jump on the latest trending headlines. Like how in […]
Why Your Senior Living Website Needs a Blog
One topic that’s come up often in this post COVID-19 (or almost post COVID-19?) world is whether or not a senior living website really needs a blog. Some providers never got around to starting one. Others half-heartedly have one but put no real effort into it. Now that marketing budgets are pretty tight, teams we […]
Duplicate Content & Senior Living: It’s Really Not “Fine”
We’ve been asked about duplicate content a few times in the past month. It looks like some senior living providers are working with a newer content mill to churn out blog posts. While that’s usually not a great idea from a quality perspective, there’s another issue that made us cringe even more… It looks like […]
Inclusion and Diversity in Senior Living Content
Is a lack of inclusion or diversity in your senior living content costing you leads? We’re gonna say the answers is a big ‘ole YES for almost every provider out there. While some companies are leaning in the right direction, few are doing so in any kind of meaningful way. That means you need to […]
Conducting an Audit of Your Senior Care Site
We’ve had a few emails lately from people wondering how to go about conducting an audit of their website. While one of the services SCCS offers is a content audit for senior care related websites, we don’t offer SEO audits. And that’s what most of our recent emails are really interested in. So, when we […]
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