Senior Care Content Specialists

What is Senior Living Pillar Content?

With so many aging services providers working to up their digital presence over the last year, the online competition is more ferocious than ever. One strategy that might help propel you to the top of the search engine results page is to create pillar content. What the heck is pillar content, you might be asking […]

Senior Living SEO: Does It Help to Optimize One Page?

We’ve heard from more than a few small to mid-size independent and assisted living providers in the last year who are struggling to improve their site rank. Money remains tight for most marketing teams—obviously—because of the COVID-19 pandemic. But, the need to drive more digital referrals is stronger than ever. People we’ve spoken with know […]

How to End a Senior Living Blog Post

We’ve seen a lot of great blog articles over the years, and an even greater number of senior living blog posts that miss the mark. One huge misstep we see providers make is talking all about their communities, instead of focusing on the senior and their family and what led them to search. Sales managers […]

Senior Living Social Media: Yea or Nay?

Is your senior living community using social media? The Senior Care Content Specialists crew includes team members who are self-described research geeks. Over the years, they’ve helped us connect with leading organizations ranging from Pew Research to Forrester. These relationships have helped us stay on top of the latest trends in aging and senior behavior. […]