Senior Care Content Specialists

Does Google Consider You an Authority?

A question we often receive, especially from smaller senior care companies, is why Google doesn’t seem to “like” them. We’ve shared strategies for improving your rank in the crowded senior living space many times. Like here in this article or even in in this article. One mistake we see providers make is launching a new […]

Why Page 2 of Search Engine Results Is an Opportunity

The competition for page one on the senior living search engine results page is intense. Especially since the pandemic began and more providers turned their attention to digital marketing. In the past we’ve shared stats on why you need to be on page one. Like 25% of searchers click on the first search result presented […]

Is It Time to Update Your Senior Living Personas?

Personas are an essential component of your content marketing tool box. They serve as a representation of the audience your writing team is trying to target. Yet many providers fail to develop senior living personas or do so without giving them much real thought. With the new year upon us, it seems like a great […]

Senior Living Comparison Keywords

Over the past few years, most senior living providers have made content marketing a priority in their marketing strategy. As a result, the competition for keywords and phrases has gotten pretty intense. Whether it’s fighting for organic traffic or for ads, most companies are focusing on the same handful of words. Rarely do we ever […]