Are you feeling overwhelmed by the sheer volume of articles coming at you about content marketing and SEO? We get it. We’re struggling to keep up, too. For whatever reason, it seems like SEO agencies and consultants have significantly ramped up publishing efforts this summer. While we are a bit biased in thinking our blog […]
Are You Speaking the Language of Your Senior Living Audience?
It’s been a while since we’ve talked about voice and how it connects with the families who make up the senior living audience. But it’s a topic that’s come up in phone calls with prospective clients a several times over the last few weeks. We’ve talked with marketing teams who are parting ways with writers […]
Resources to Learn More About Core Vitals Google Update
Not since the Panda days were looming have we had so many questions about a pending Google update. We’ve heard from many of our senior living colleagues who are hearing from their SEO teams that change is coming, and it’s likely to be a significant one. We’re talking about Core Vitals, which are part of […]
Is Your Senior Living Traffic Falling?
We often get emails from potential clients asking us to solve a traffic problem. For some, it’s because their site has never ranked well. But for others, it’s a senior living website that has been losing traffic. It’s rarely the quick fix providers are seeking. Because so many senior living companies have pumped up their […]
Mobile Friendly Assisted Living Content
Have you ever answered a phone call not intended for you and ended up having a great conversation? It happened here at SCCS last week. A woman called thinking we could make recommendations for an assisted living community. While our team is something of a walking competitive analysis on a nationwide scale, we stay out […]
Content Touches Needed to Generate Senior Living Lead
Content touches…. It’s a topic we discuss often among our team members and with clients. Just how many pieces of content does a senior or their family have to touch before they really start to see you? Our crew is old enough to remember when senior living leads were primarily generated offline.(Yikes!) Industry sales trainers […]
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