Senior Care Content Blog

Paint the Picture: Show Families How Senior Living Can Help

February 19, 2014

Those of us who are marketing veterans in the senior living and aging services industries know educating families on solutions is a cornerstone of our success. In the past, that wasn’t always easy to do. Fortunately, today’s technologies make it easier. The internet gives us unlimited opportunities to connect with families. A senior care website […]

Great Use of Digital by Home Care & Senior Living Colleagues and Clients

February 5, 2014

If you have been following our blog or any of those written by other SEO experts, you know 2014 is predicted to be the year of visual. We know from ComScore that video is one of the most highly consumed forms of online content. We also know the impact of that little Google-owned video site […]

6 Steps to Starting a Senior Care Blog

January 28, 2014

Are you suffering from Cabin Fever during this ridiculously cold and snowy winter? We definitely are! While we’re using the time to get a lot of work done we’re also climbing the walls a bit. This weekend when we were snowed under we perfected our recipe for making s’mores. No regular old s’mores for this […]

The Senior Care Grammar Police

January 17, 2014

I just ordered this fun mug for our Grammar Police Editor, Sharon. Her kids will tell you she’s been not so silently doing this to them their entire lives. The Senior Care Content Specialists team feels lucky to have her (and her red pen) around… As Sharon will tell you, it is tough to write […]

Decoding Online Marketing Jargon: Advice for Assisted Living Partners

January 7, 2014

As a senior care veteran, I’ve mastered a lot of jargon over the years. Our industry is rich with it. DON…MDS…ADL…IADL…you know what I mean. Now that I’m helping senior living and home care partners with their assisted living and in-home care copywriting strategy, I’m frequently asked questions about jargon the SEO and online marketing […]

Happy New Year to our Senior Care Friends!

January 2, 2014

Happy New Year to our senior care clients and colleagues! And what a way to kick off the New Year. We are buried under about a foot of snow with wind chills in the negative numbers… Pretty until you venture outside. Love the “work from home” option! Speaking of pretty, […]