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ALFA 2014 Award Program Deadline Extended to January 10, 2014.

December 15, 2013

If you are trying to find ways to recognize and reward team members and programs that go above and beyond the standard, consider an ALFA nomination. ALFA, which stands for the Assisted Living Federation of America, has extended the deadline for nominations to January 10th. Here is the scoop straight from ALFA… The Best of […]

Filed Under: Assisted Living Industry, Senior Care Social Media Tagged With: ALFA awards

Social Media Stats for our Senior Care Friends and Colleagues

December 11, 2013

Don’t you just let the nitty-gritty stats on what works and what doesn’t? We thought as we prepare to close the books on 2013 and welcome a new year, it might be a good idea to share the latest social media trends. It might help you figure out where to spend your time and money […]

Filed Under: Senior Care Social Media Tagged With: Facebook, Google, LinkedIn, Twitter

#GivingTuesday: Ideas for Helping Older Adults

December 3, 2013

If you are tapped in to social channels, you are probably already aware that today is the 2nd annual Giving Tuesday (#GivingTuesday). Last year more than $10 million was raised on this day. How cool is that? After all the overindulging most of us did last week this is a great opportunity to give back. […]

Filed Under: Uncategorized Tagged With: #GivingTuesday, older adults, senior living

Senior Care Content Round-up

December 1, 2013

We thought it was time to share another round of SEO and senior care content resources with our assisted living, in-home care and senior care colleagues this week. Here is what The Senior Care Specialists have been reading lately… We hope it helps you continue learning more about content development and in-bound marketing. As many […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Home care content, Senior Care Content, Senior Care Marketing, Senior Living content Tagged With: In-bound marketing

How to Perform a Senior Care Content Audit

November 19, 2013

Are you already feeling the pain of the end of the year time crunch? We definitely are. As the calendar year winds down, we’ve been helping many of our senior care clients and partners perform content audits. It is a fairly comprehensive and—Yes—kind of painful process. But like adding kale and spinach to your perfectly […]

Filed Under: Assisted Living Content, Senior Care Content, Senior Living content Tagged With: senior care copywriters

Senior Care Content Planning for 2014: Building on Client Success

November 1, 2013

  Are you busy finalizing plans for 2014? Us too! We are in the final stages of putting together content plans for each of our senior living and aging services clients. We’ve been evaluating what senior care content is connecting with the families of older adults and what changes we need to make. All while […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Home care content, Home care Copywriting, Senior Care Content, Senior Care Marketing, Senior Living content, Senior Living Copywriting

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  • In Defense of the Em Dash In Senior Living Copywriting
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  • Create Compelling Senior Living Content Using Questions

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