Senior Care Content Specialists

13 Tips for Creating Senior Living Websites Friendly to Older Adults

Are you still reeling from the season finale of Scandal last week? Us, too! We are also recovering from eating too many Reese’s Easter eggs yesterday. Finally! We all gave them up for 40 long days during Lent. Even  Sammie, the senior care content mascot, is whipped today from chasing too many little Easter basket […]

Email as a Senior Living Marketing Tool

Over the past few weeks, we’ve had a few clients reluctantly come to the conclusion that email marketing is no longer a luxury. It is a must-have for your census building toolbox. Since we are an industry that loves stats, here’s one that will probably be of interest. According to the Direct Marketing Association, email […]

Are Your Assisted Living Blog Readers Lurking?

  One of my favorite new sources of fresh ideas in the content world is Heidi Cohen. Like you, I am overwhelmed by the sheer volume of emails, blogs, and newsletters that come my way. So when I find someone who gets down to the nitty-gritty and gives me actionable items I can use…SOLD! I’m […]

Shameless Plug to Vote for Team SCS!

  Yes…this is a shameless plug to ask for your vote! SeniorHomes.com just kicked off nominations and voting for their annual “Best of…” awards. If you are a regular reader or subscriber of our blog, you know we are committed to educating our senior living and home care colleagues on content marketing and SEO. We […]

Getting Started with Home Care & Senior Living Video Blogs

  So I will let you in on a secret project we are working on here at #TeamSCS. You just can’t tell anyone OK? We are exploring a variety of ways we can bring video blogs to our clients who are scattered across the country, just out of reach but too busy to create videos […]

Senior Care Inbound Marketing & the Call to Action

Happy Hump Day! How is your week going? We are knee deep in finalizing Q2 editorial calendars for clients. It’s a fun part of our support role with clients! We look at their goals for their senior care inbound marketing, see what we’ve done that is connecting with families, and what opportunities there are out […]