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Senior Care Infographics – Coming Soon!

June 25, 2014

We’ve been working hard this year to help clients incorporate more visual strategies in to their content marketing plans. We are getting close to rolling out an exciting new Senior Care Infographic product. We’re making it easy and economical to add them to your content. Details coming soon, I promise. When we came across this […]

Filed Under: Assisted Living Copywriting, Home care Copywriting, Senior Living Copywriting, Uncategorized Tagged With: infographics

Mixing It Up: Tools, Apps, Home Care Content and Social Media Interns

June 24, 2014

We are often asked by clients which tools and apps we regularly use. We routinely have developers ask us to test out their new ones, too. As experts in developing all forms of assisted living and home care content and copy, it’s safe to say we are more than a little geeky. We freely admit […]

Filed Under: Assisted Living Copywriting, Home care content, Home care Copywriting, Senior Care Content, Senior Living content, Senior Living Copywriting, Uncategorized Tagged With: Apps, content tools

Creating Journalist Friendly Senior Care Newsrooms

June 19, 2014

So my peaceful afternoon of catching up on some writing projects yesterday was interrupted by a call from a cranky journalist/reporter/radio host/friend. He’s from a major news outlet and we’ve kept in touch over the past five-ish or so years since I was a guest on his show in D.C. He was looking for a […]

Filed Under: Home Care Marketing, Senior Care Inbound Marketing, Senior Care Marketing, Uncategorized Tagged With: home care newsroom, journalist, reporter, senior living newsroom

Welcome Summer But Don’t Forget to Remember

May 23, 2014

As many of you know, team SCS is proud of our Michigan roots. While we did a lot of moaning and groaning when this past winter broke all records for cold and snow, we really are cheerleaders for the Great Lake State. From the bottom of the mitten to the top of Birch trees scattered […]

Filed Under: Assisted Living Marketing, Home Care Marketing, Senior Care Marketing, Uncategorized Tagged With: Veterans

How Finding the Right Senior Care Writer is Like Finding a Good Air Conditioning Company

May 13, 2014

Hiring the right person for any job is important. Just ask the Senior Care Specialist team. Despite having a new air conditioning system put in just four years ago, we are baking in our barcaloungers today as we try to write blogs and stories for our assisted living and home care clients. When the old […]

Filed Under: Assisted Living Copywriting, Home care Copywriting, Senior Living Copywriting, Uncategorized Tagged With: assisted living copywriter, home care copywriters, senior care writer

Home Care and Assisted Living Content Round Up

April 30, 2014

Yea Haw! We haven’t shared a round up of our favorite content and SEO articles with our home care and assisted living friends in a while. So today seems like a great day to throw a few your way… We are also working on our Summer Friday agendas and will soon share the books and […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Home care content, Home care Copywriting, Uncategorized Tagged With: home care copywriters, online marketing for assisted living

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
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  • Create Compelling Senior Living Content Using Questions

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