Senior Care Content Specialists

Insight for Understanding What the Family Caregiver Needs

Our colleagues at Caring.com released the results of their 2014 Senior Care Cost Index survey this week. While the goal of the project was to measure the financial impact of caring for a senior loved one, the results contained more than just the cost of caring for seniors. In it were some real nuggets of […]

The Dilemma in Creating Engaging Senior Living Content

TGIF Everyone! I hope you are enjoying this fabulous fall Friday! After some Auntie Em like weather the past few days here in the Great Lakes area of the country, it’s shaping up to be a beautiful weekend. Before we call it a week, the SCS team wanted to share a few tips on creating […]

Creating an Editorial Calendar for Your Home Care or Senior Living Blog

Planning the content calendar for an assisted living blog or a home care blog takes research, coordination and a thoughtful strategy. For clients of The Senior Care Specialists, it is a process we go through every quarter and on an annual basis with each client. Some of our senior care copywriting clients are very involved […]

Quick Graphics and Infographics for Your Senior Living Blogs

Happy September everyone! We’re just dropping in today to share a quick note about graphics and infographics for your assisted living and home care blogs and websites. As promised, we just rolled out a new Infographic service. We also wanted to share a new favorite and FREE site you can use to create simple graphics […]

Evergreen Senior Living and Home Care Content

Are you saying goodbye to summer this week? Ugh. We are. This is the week everyone who enjoys calling northern Michigan “home” during the summer months packs up and heads back to their real home. One of the best parts about being a senior care writer is that you can work from anywhere. Well, anywhere […]

“Best of” Content Marketing Articles for Senior Care Colleagues to Review

We have been a bit remiss in passing along some of the articles on all things SEO, content and social lately. So we spent the morning rounding up ones we have been shared around our office and think are worth your time… We hope these help you continue to learn more about developing your senior […]