Talking about Your Un-Subscribers… We got a great question from a client this week about senior living email subscribers. And those who unsubscribe. It was a timely one for me personally. I’ve been doing a major overhaul of my Inbox. At my pottery class last month a friend picked up my phone and noticed that […]
Getting More Mileage from Your Senior Living Content
If you are one of our clients or a regular reader of our blog, you know we are always preaching this… senior living content is an asset. Not just a one-hit wonder. Your blog articles can have so much more life and use beyond your blog. We have several clients who do a great job […]
Make Like a Kardashian: Shamelessly Promote Your Senior Living Blog Posts
Remember the Field of Dreams? Kevin Costner looking hot in a baseball uniform… The classic line, “If you build it they will come?” Don’t fall in to the trap of thinking your senior living blog posts are a field of dreams. Nope. They aren’t. If you use keywords and phrases, they will definitely help your […]
The Trust Factor in Your Senior Living Website
Hands up… how many senior living marketing and sales professionals out there follow Seth Godin? I know our crew has for many years. His advice is always spot on for our industry and most others. When this image popped up on Twitter, it made me think about how important it is that families trust whatever […]
Senior Living & the Grammar Revolution
The day our senior living editors think of as Christmas and Hanukkah all rolled in to one is upon us. I’m talking National Grammar Day folks… celebrated annually on March 4th. This year we are dubbing it our Grammar Revolution kick off. Yep… it really is a thing. National Grammar Day is the day we […]
Why You Need to Repeatedly Write about the Same Senior Living Topics
So we received a great question from a client who follows our blog last week. She asked us, “Do we need to keep writing about the same senior living topics over and over on our blog? And if so, WHY?” We realized we had never discussed this small, but important, content marketing strategy. The answer […]
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