This week’s Question of the Week is a two-parter and it’s a good one! One of our special projects clients asked us what cornerstone senior living content is and how you identify what topics are cornerstone topics.
Great question right?
Let’s first chat about what cornerstone content is…
What is Cornerstone Content?
In general terms, cornerstone content is your flagship content. It is made up of the articles and content vital to your business. These are the topics that draw people in and are usually connected to the keywords that are core to your business.
If, for example, you own a site that specializes in high-end, designer bags you might want content that explains why they are so pricey…what they are made of and something that points out all the little details.
Senior living cornerstone content can vary depending upon your levels of care and which ones you are trying to rank well for.
An independent living community might find resources that help seniors learn how to live their best life are their cornerstone topics. Well-crafted articles on nutrition, wellness and emotional health.
If you are an assisted living provider, it might be content designed to educate family caregivers. We know the adult daughter is typically the audience.
The bottom line is that cornerstone content for senior living should answer basic questions and create a foundation for learning.
How to Identify Senior Living Cornerstone Topics
So how can you determine what your cornerstone topics should be?
Here are a few tips to help you identify them:
- Look at your analytics. Identify which pages and posts are bringing people in. What are your best performing blog articles? Which pages do families stay on the longest? Also, take a hard look (if you have a CRM and can do this) at the topics and questions that new visitors are coming to you to learn more about.
- Think about the questions families ask you most often. You’ve probably heard us say this before, but if families are asking certain questions offline, the odds are good they are typing them in to a Google search box too. Make a list of the questions you hear most often.
- Do keyword research. What keywords seem to be connecting with your visitors? But don’t assume those are the only phrases families are searching for. If you don’t have a keyword research tool, here are a few to consider.
And that’s the quick scoop on cornerstone content!
Bring on the Senior Living Content Questions
Do you have a burning question about senior living content? Send it to us! We’ll answer it in an upcoming blog article!