Are you heading to a Super Bowl party this weekend? Let’s be honest, many of us are in it for the ads, the adult beverages, and the snacks. SCCS is headquartered in Ann Arbor…home of the University of Michigan…and Tom Brady’s college stomping grounds. Yep, our crew is made up of Patriots fans. Love him […]
What is Cornerstone Senior Living Content?
This week’s Question of the Week is a two-parter and it’s a good one! One of our special projects clients asked us what cornerstone senior living content is and how you identify what topics are cornerstone topics. Great question right? Let’s first chat about what cornerstone content is… What is Cornerstone Content? In general terms, […]
Why You Need an FAQ Page on Your Senior Living Website
What is one great SEO tip that many senior living providers are missing out on? It’s a question we are asked all of the time. So here you go… Add an FAQ page to your senior living website! Hand up if you have one…. <sounds of crickets here> Just as I suspected. While everyone is busy […]
Schedule Your Weekend Senior Living Tweets
Does your senior living company have a Twitter account? No judgment here if the answer is NO. In the deluge of social media, its becoming harder and harder to get noticed without spending money on ad dollars. And as long as we are making confessions, our Twitter account is largely composed of our team sharing […]
Senior Living Content Predictions for 2018
This time of year we receive a lot of requests from people to make senior living content predictions for 2018… While I’m as happy as the next gal to break out my crystal ball and incense, predicting where senior living content is headed in 2018 doesn’t really take any special powers. Providers who will be […]
Voice-Search Friendly Content and the Senior Living Industry
Are you still hoping voice search will go away? I have to admit, I’ve always found it more aggravating than helpful. I was convinced there would never be a need for voice-search friendly content in senior living. But, I was wrong. Siri and I have always had a tumultuous relationship. I get frustrated when she […]
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