Senior Care Content Specialists

Senior Living Content: Fail to Plan, Plan to Fail

Succeeding with senior living content I’m a planner by nature. While I prefer to think of myself as uber-organized, my family has another, less flattering, name for it. But planning and strategizing are leading reasons why our crew has as been so successful. Sure, we are great writers and editors. (Toot, tooting our own horn […]

Are You Targeting Your Senior Living Content?

Targeting senior living content. It’s one of those issues that seems obvious, but really isn’t. Over the past few months, we have completed a few web copy “clean up” projects. Each of our clients originally hired other agencies to write content for new sites they launched. While each client’s story was a little different, there […]

Are Your Senior Living Marketing Efforts Integrated?

Integrating senior living marketing efforts online and off… Digital marketing has created many opportunities. It’s never been easier for senior living marketing teams to generate leads. A well-crafted site that is consistently updated with quality content allows families to find you and see you as an expert. All at a cost that is much lower […]

Atomizing Senior Living Content

One of the latest buzz words in the content industry is “atomizing.” Atomizing content is being used to describe taking a big piece of content or idea and busting it up in to smaller pieces. Atoms. The senior living industry lends itself quite easily to atomizing, doesn’t it? For seniors and their families, senior care […]

Outbound Links Matter, Too

There’s always a lot of discussion about links when the talk turns to SEO and how you can pump yours up. While many senior living providers try to find ways to get other sites to link to their site, inbound links aren’t the only ones that have value. Outbound links play a role in telling […]