When was the last time you bought something in an industry you knew nothing about? For our household, it was a generator. One of those that keeps the whole place chugging along in the event of a power outage or Zombie apocalypse. So what does a generator have to do with senior living leads, you […]
Senior Living Content: How Does Yours Rank Against Referral Agencies?
Wondering why referral services like A Place for Mom consistently outrank you in the search engine results? We see it often. Senior living content served up by a provider just can’t compete with lead generation companies. (Except, of course, for SCCS clients!) What is the deal you might be asking yourself? You are the experts […]
Senior Living “People Also Ask” Box
We know a lot of our senior living clients and colleagues are paying more attention to SEO these days. That includes the senior engine results page and the “People Also Ask” box. The COVID-19 pandemic shined a spotlight on just how few providers actually understand digital marketing. Now that it’s become one of the primary […]
Senior Living, Content Marketing, And COVID-19
What a year it has been! The last twelve months have been challenging for everyone, including our friends in the senior living industry. As more people in this country and around the world are fully vaccinated, it finally seems as if there is reason to be hopeful. So how do we shift our content marketing […]
Readability and Senior Living Websites
Is the copy on your senior living website suffering from low readability? We’ve all been there. In an effort to learn more about something that is new to us, we hop on Google and search for answers. According to Google, older adults and their families search for the phrase “senior living” 10,000 to 100,000 times […]
Digital Marketing in 6 Sentences
Don’t you just love it when you can learn something new or have something you thought was true reinforced in a matter of minutes? Like this digital marketing summary from Twitter. Most SCCS clients have been on board with us for five years or longer. Because of that, they pretty much know where we stand […]
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