Senior Care Content Specialists

Senior Living Key Phrases and the Struggle with Political Correctness

While civility seems to be in short supply these days, one area we continue to debate is political correctness in senior living key phrases. Here’s what we mean by that… As an industry, senior living has been on a quest to create senior-friendly and family-sensitive websites. To skip using jargon online and offline that seems […]

Emotion-driven Senior Living Content

We’ve talked quite a bit about emotion-driven senior living content lately… If you missed it, you can catch up by reading about SEO and how emotions matter.  From sibling squabbles about a parent’s senior care to struggling with the long good-bye of Alzheimer’s disease, senior living isn’t always about chair yoga and watercolor classes. It’s […]

Are You Addressing Family Fears in Your Assisted Living Copy?

Adult children, spouses, and other family members often have many fears when it comes to assisted living. Does your assisted living copy address their fears? Think of all the families you’ve talked with over the years. The conversations from those phone calls and in-person meetings can be especially telling. Even those family caregivers who are […]

Senior Living Leads: Are You Targeting Professional Referral Sources Online?

What is your strategy for targeting senior living professional referral sources online? <<<Crickets…>>>> Don’t feel too badly if your answer is that you don’t have a strategy for targeting senior living professional referral sources online. While we recommend it to senior living marketing teams often, few folks take us up on that advice. In addition […]