Is your senior living content making your site look a fright? Sometimes we run across conversations on social media that are so honest and frank we kinda cringe just a bit… It’s especially true on Twitter where all the tech folks seem to hang out. Here’s an example… It’s not the greatest quality of screen […]
‘Tis the Season for Senior Living Copywriting
Senior living copywriting has a season? Nah, not really. But we all know there are some times of year when family inquiries shoot up. Months when families are reunited sometimes for the first time in a long time. Adult children return home. And panic at the changes they see in their senior loved one. The […]
8 Reasons Your Senior Living Content is Failing
One of the questions we receive most often from senior living marketing team members is why their content marketing isn’t pulling in leads. It’s probably the number one question providers enter in to our Contact box. Since they aren’t our clients, it’s not an easy question for us to be able to answer quickly. We […]
Senior Care Email Gives Providers Control
Have you ever attended the Content Marketing Institute conference in Cleveland in the fall? It’s packed full of content marketers from all over the place…and so many great speakers it’s tough for your brain to process it all. Our crew decided to narrow the massive amount of information we walked away with down to three […]
Does Google Prefer Senior Living Topics Over Keywords?
We had a great question come to us from a newer client this week and we wanted to share the answer with all of you… Does Google rank senior living topics higher than senior living keywords? What our client was essentially asking us is if the word on the streets that keywords are out and […]
How Long Should Senior Living Blog Posts Be?
Are you trying to improve the effectiveness of your senior living blog posts? Throwing a few paragraphs in to a senior living blog post and pushing “Publish” just won’t cut it anymore. Almost every senior living provider has a blog of some variety on their site. The catch is the vast majority of them just […]
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