Senior Care Content Blog

Content Marketing Books for Senior Living Providers

January 29, 2019

Wow! We haven’t done one of these posts in well over a year! Guess that means we’ve been a little busy… We used to routinely share a list of the marketing books you would find on our bookshelves if you visited our office in person. That’s right…real live books. Not digital guides or links to […]

Senior Living Content Ideas That Earn Strong Search Results

January 22, 2019

You started the new year with a goal of upping your senior living content game. Great plan! Having well-crafted senior living content is one of the best ways to generate unique leads. One month later, however, you are getting writer’s block. Senior living content ideas just aren’t happening… We get it. A thoughtfully crafted senior […]

After the Move: Senior Living Content Strategy for New Residents

January 15, 2019

Today we are once again tackling a topic we started last week. We talked about making sure your senior living content strategy doesn’t overlook families who have placed a deposit or are getting close. If you missed it, you can check it out here… This week we are moving on to discuss those critical first […]

Does Your Senior Living Content Strategy Include Prospects Who Are Close to Moving?

January 8, 2019

Many of the websites we see have a senior living content strategy that focuses only on the top of the funnel. (While we aren’t necessarily onboard with referring to content in terms of a funnel, we know much of the senior living industry uses that terminology.) Attracting and engaging families early in the process is […]

Naughty or Nice: Can SEO Help Your Senior Living Website Rank Better?

January 3, 2019

The black hat SEO guys seem to be making the rounds again. Unfortunately, their bag of “gifts” isn’t as much fun as Santa’s likely was. Every year or two it happens. Black hat SEO guys get their hands on a list of senior living providers and leadership teams and blast out email campaigns. It usually […]

SEO & The Senior Living Website

December 18, 2018

As our 6th year in business draws to a close, we are receiving more questions than ever before about SEO and senior living websites. That feels like progress to us! When we started six years ago, content marketing wasn’t even on the radar of many senior living providers. When this graphic from SEO guru Bruce […]