Senior Care Content Blog

Making Senior Living Emails Great Again (MSLEGA)

March 19, 2019

Email has gotten a bad rap lately… No, we won’t be manufacturing any red hats and stumping on it’s behalf, but we do want to encourage our colleagues to take another look at email. Sure some of the bad reputation email has gained is well-earned. (I’m looking at you Pottery Barn and the 57 emails […]

Does Your Senior Living Website Have Good CRO?

March 12, 2019

What the hockey sticks is CRO you might be asking yourself? We had a call from the corporate marketing director for one of our newer assisted living communities this week. She’d received one of those spammy emails (followed by a few dozen phone calls) from an SEO agency. The email contained what looked like personalized […]

Why Your Senior Living Website Really Needs a Facelift

February 26, 2019

Once a year-ish we go through the painful fun-filled process of giving our website a facelift… We update our blog at least once a week and refresh a page or two here and there all year long. We think of it as the Botox between surgical procedures. But at least once a year, we try […]

Senior Living Leads, Pool Companies, and Game of Thrones

February 12, 2019

Are you a Game of Thrones fan? We have a fandom in this office, too. One of my personal favorite lines from the series started in the very first episode: Winter is coming. It’s from House Stark and it is a warning to be constantly vigilant. Yeah, it’s kind of used in a mob boss […]

Are Your Senior Living Keywords Really Relevant?

February 5, 2019

We are seeing a lot of folks trying to rank for some crazy keywords lately… While it’s great that your senior living site is ranking well, what’s not so great is if you are spending money to rank well for keywords that just. don’t. matter. Sometimes we run in to this when an assisted living […]