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Are You Cannibalizing Your Senior Living Keywords?

April 30, 2019

Remember him? Who could forget Hannibal the Cannibal. We are struggling with a bit of cannibalization of our own these days: senior living keyword cannibalization. Because our niche is so small, we have a tendency to write blog posts that involve many of the same keywords and phrases. While we usually catch our mistake during […]

Filed Under: Senior Living Copywriting, Uncategorized Tagged With: Senior living keywords

Why You Need Premium Senior Living Content

April 23, 2019

We are often asked what mistakes we see senior living providers making with their content. It’s a tough question to answer for many reasons. Lately, however, our response has been to encourage senior living providers to spend time and effort capturing subscribers. As social media platforms have primarily become places for people to fight about […]

Filed Under: Assisted Living Content, Uncategorized Tagged With: premium content

Senior Living Search Intent

April 16, 2019

Are you frustrated by your inability to rank at the top of senior living search results page (SERP)? We get a lot of random emails from senior living providers on this topic. Some have been spending tons of time trying to convince other sites to link to them. Others have had an SEO agency “guarantee” […]

Filed Under: Senior Living content, Uncategorized Tagged With: senior living search results

Finding Inspiration for Your Senior Living Blog

April 9, 2019

A question we are often asked is how we continue to come up with unique senior living blog topics… I admit that it can be a struggle. While we rely on a mix of evergreen and seasonal senior living blog topics, we also write about newsy topics that help clients grab headlines. If you are […]

Filed Under: Senior Living Content Strategy, Uncategorized Tagged With: senior living blog

Senior Living Content vs. Referral Agencies

April 2, 2019

Do you hear that?? It’s the rumble of senior living marketing teams complaining about the rate increases referral agencies are starting to roll out. We’ve heard it, too. Many of our senior care clients aren’t happy at the steep increases they’ve been notified are coming their way. While senior living referral agencies can help provide […]

Filed Under: Assisted Living Content Tagged With: Assisted living content

Ask the Expert: Why Do Senior Living Search Results Vary So Much?

March 26, 2019

We get the best questions from our clients! Some are ones we think deserve a little more explanation here on our blog. This past week one of our assisted living clients posed a question to us that had been driving them nuts. The executive director and sales manager had been trying to track how they […]

Filed Under: Assisted Living Content, Uncategorized Tagged With: senior living search results

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
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  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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