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What Google Changes Mean for Senior Care Content

October 8, 2013

6 Ways to Create a Senior Care Conversation with Google Searchers As Google celebrated their 15th birthday last month, it was obvious they were busy with more than just party horns and noshing at a cupcake bar. They’ve made more search changes lately than any other time in recent memory. We’ve been canoodling on all […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Home care content, Home care Copywriting, Senior Care Content, Senior Care Marketing, Senior Living content, Senior Living Copywriting, Uncategorized Tagged With: Google, Hummingbird, in-depth articles

Happy Assisted Living Week!

September 9, 2013

This week we are taking time out to celebrate National Assisted Living Week! Each of the members of our team has had the privilege of working with older adults and their families for many years. A special  salute to our friends and colleagues who continue to improve and enrich the lives of seniors every day. […]

Filed Under: Assisted Living Content, Assisted Living Copywriting, Home care content, Home care Copywriting, Senior Care Content, Senior Living content, Senior Living Copywriting, Uncategorized Tagged With: assisted living week

Senior Care Content Round-Up

August 29, 2013

As we head in to the long Labor Day weekend, we wanted to share a few of our favorite articles from the past few weeks for you to canoodle on when you are kicked back on your beach chair… From Kate our trendsetting Business Development pro: Why is Facebook Blue? The Science Behind Colors in […]

Filed Under: Assisted Living Content, Home care content, Senior Care Content, Senior Living content, Uncategorized

What We Know About Senior Care Decision Makers Online Behavior

August 23, 2013

  We talk a lot about the senior care decision journey and adult children around here. The “who, what, how and where” questions that we use offline need to be answered with our online senior care content audience, as well.   Here are a few of the questions we routinely find ourselves answering: Who are […]

Filed Under: Assisted Living Copywriting, Assisted Living Marketing, Home care Copywriting, Senior Care Marketing, Senior Living Copywriting, Uncategorized Tagged With: adult children, senior care decision makers

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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