I just ordered this fun mug for our Grammar Police Editor, Sharon. Her kids will tell you she’s been not so silently doing this to them their entire lives. The Senior Care Content Specialists team feels lucky to have her (and her red pen) around… As Sharon will tell you, it is tough to write […]
Decoding Online Marketing Jargon: Advice for Assisted Living Partners
As a senior care veteran, I’ve mastered a lot of jargon over the years. Our industry is rich with it. DON…MDS…ADL…IADL…you know what I mean. Now that I’m helping senior living and home care partners with their assisted living and in-home care copywriting strategy, I’m frequently asked questions about jargon the SEO and online marketing […]
#GivingTuesday: Ideas for Helping Older Adults
If you are tapped in to social channels, you are probably already aware that today is the 2nd annual Giving Tuesday (#GivingTuesday). Last year more than $10 million was raised on this day. How cool is that? After all the overindulging most of us did last week this is a great opportunity to give back. […]
Senior Care Content Round-up: Hummingbird and Other Google Updates
As promised, we have pulled together a list of articles on the recent Google updates and algorithm changes to share with our friends in the senior care industry. Warning! If you aren’t a techy, you may need a chocolate martini or a glass of hard cider to get through this… Here are a few excerpts […]
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