Hardly a week goes by without someone in our industry telling me how different the senior living industry is from all others. And I agree. Helping a family through the senior care decision journey requires education, empathy, good listening skills, and an ability to help with finances. We know it is a heart sell, not […]
Summer Fridays Help to Improve Content Marketing Creativity
Is it just me or does it seem like Fridays in July are tough days to get any work done? At least for those of us trying to work. Most everyone I know, including our clients, is out sailing or swimming. Team SCS has been using these days to work on tweaking our own site […]
Developing Senior Care Content That Gets Eaten by Google
Hint: It’s About More Than Optimizing for “Assisted Living” or “Home Care” Don’t you just love an infographic? Me, too. It is such a quick and easy way to summarize a lot of information. We are having fun creating a few for senior care content clients this spring. This bug is a great one if […]
Senior Care Content that Connects with Family Decision Makers
Does your senior care content help families find you before they find a referral agency? Our industry is a buzz right now with the revolution that is taking place in referral service partnerships. More and more providers are opting out of all or all but a few key relationships with referral services. Referral agencies are […]
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