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Which Keyword Research Tools Should Senior Living Providers Use?

November 14, 2017

Since Google has made it pretty darned tough to determine what keywords and phrases rank well unless you are an advertiser, we find ourselves answering more questions about keyword research tools. Unfortunately, it isn’t a “one size fits all” kind of answer. So grab yourself a glass of your favorite adult beverage and let’s talk […]

Filed Under: Assisted Living Content, Uncategorized Tagged With: keyword research, keyword research tool

Creating Content: A Day in the Life of a Family Caregiver

November 7, 2017

Every year we share important nuggets gleaned from the annual Caring.com family caregiver survey. It’s filled with great information for senior living organizations. Among the many reasons you should review the survey results is that it will help you learn more about family caregiver struggles. You can use it to create content that addresses those […]

Filed Under: Assisted Living Content, Uncategorized Tagged With: content marketing

Why Your Senior Living Blog Needs an Editor

October 2, 2017

We are celebrating our Senior Editor/Co-Founder Sharon’s birthday today!! While we won’t share her age, we will share a bit about the role she plays with our organization and why you  need an editor for your senior living blog… If you’ve spent any amount of time online, you probably have already discovered a few reasons […]

Filed Under: Assisted Living Content, Uncategorized Tagged With: editing, editor

Why Your Assisted Living Blog isn’t Connecting

September 19, 2017

We’ve been pretty adamant about why you need an assisted living blog. (If you are new to us and missed it, check out this article on senior living blogs and this one on why you need a blog.) So what if you’ve created an assisted living blog… had it up and running for a while […]

Filed Under: Assisted Living Content, Uncategorized Tagged With: assisted living blog

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Recent Posts

  • In Defense of the Em Dash In Senior Living Copywriting
  • Why AI Can’t Match the Senior Living Voice
  • Writing for an Older Audience: Clarity, Respect, and Engagement
  • The Curse of Knowledge & Senior Living Copywriting
  • Create Compelling Senior Living Content Using Questions

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