Senior Care Content Specialists

How to Write Senior Living Meta Descriptions

Are you confused about senior living meta descriptions? You aren’t alone. While they can impact search optimization, they don’t influence ranking directly. Did that last sentence leave you scratching your head even more? We get it. That’s why we decided to dig into meta descriptions on the SCCS blog today. First, we’ll chat about why […]

Word Count for Senior Living Blogs

If I had a dollar for every time one of our crew debated blog post word count with a client or ad agency we write for, we’d all be retired and sitting on a beach somewhere. Enjoying an adult beverage with a twirly little umbrella while dolphins high jump in the distance. We’ve always been […]

Why You Still Need a Senior Living Blog

Are senior living blogs still relevant? Do they still drive SEO? Both are questions we hear often because, let’s face it, a well-done senior living blog is just plain hard wooorkk…. If there’s a way to not have to spend time blogging, we know you want to hear about it. But our answers to both […]

Keywords and Synonyms in Senior Living Content

We all know what keywords are right? Despite all of the debate and denial that’s been happening in recent years, these words and phrases do impact your senior living website’s rank. Keywords help define and connect a searcher’s intent with the information and resources they are seeking. Content quality is another leading ranking factor. A […]

Should Your Senior Living Blog Go Off Topic?

It’s tempting to write articles on topics beyond the scope of your senior living audience, especially if you’ve had a blog up and running for a while. Instead of creating blog articles you know drive SEO and engage seniors and their families, you might want to jump on the latest trending headlines. Like how in […]