Positive PR … it’s one of those tricky topics when you work in the senior living industry. Let’s face it, many of us are a little frightened about inviting the media in. But if you’ve read this blog before, you know we advocate for creating a news room on your site and letting reporters find […]
Top 5 Senior Living Content Mistakes
We’ve had a phenomenol few years of growth here at SCS. We are grateful and humbled by the number of great senior living and retirement companies that place their trust in our fun-loving, hard-working crew. Creating senior living content is all we do around here and we are passionately committed to being the best in […]
Photos and Social Media in Senior Living
Social Media in Senior Living The topic of social media in senior living is becoming more and more common. As our colleagues and friends in the senior living industry are jumping in to social media, a question we often receive is about photos. How big or small should you make them?It’s one of the most […]
13 Ways to Re-Use Senior Living Blog Posts
Re-purposing Senior Living Blog Articles Do you spend a lot of time creating rich and engaging senior living blog posts? Or pay someone to do it for you? What do you do with the content once you’ve posted it and reaped the rewards on your blog? Anything? While I hope the answer is YES, I […]
Senior Living Long-Tail Keywords
Understanding Senior Living Long-tail Keywords This week’s question is a great one! As our senior living clients and blog subscribers become more SEO savvy, the questions we are receiving are getting better and better. Today we are going to talk about senior living long-tail keywords. What they are and how you can use them. So […]
Using Family Research to Create Senior Living Website Content
Last week we shared some great stats from Caring.com and Varsity Branding research. It was good stuff right? As promised, we are back this week to share some ways you can use that information to develop a strategy for your senior living website content. Research to Enhance Your Senior Living Website Content So what nuggets […]
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