Along with great senior living content marketing, Summer Fridays are something we are known for here at SCCS… If you are new to our blog, welcome! And a little background. Every summer we try to share a few of our favorite content marketing and social media reads. Often it comes with a few recipes for […]
Senior Living: The Reluctant Audience
In the interest of short attention spans during summer months (yes, ours and yours!) we are going to be sharing shorter topics for the next six weeks. Those we hope will help you learn something new about senior living content marketing, even if you are “working” from your beach chair along Lake Michigan. We do […]
Are You Making it in to the Adult Child Influencer’s Consideration Set?
What We Know About the Adult Child Influencer Most of us know that the adult child plays an increasingly important role in the senior living decision. In fact, research shows the adult child influencer (ACI) and/or family caregiver make up nearly half of the initial inquiries to senior living. Understanding the ACI and how they […]
Why You Need a Senior Living Blog
Are leads the only reason to have a senior living blog? This is a question we’ve received more than a few times in recent months. It seems there was a workshop somewhere out there recently where a presenter told the audience that lead generation was the only reason to have a blog. That blogs created […]
The Voice: Senior Living Content Edition
We aren’t big reality show viewers around our office. Quite honestly, the daily barrage of real-life drama coming out of D.C. is more than enough for us! But one show we do kind of obsess over — and by kind of I mean a lot — is The Voice. And if we’re gonna be super […]
Audience and the Senior Living Email
Do you know your audience? I mean really know your audience? If the answer is “yes,” does your email campaign strategy reflect that knowledge? As an industry, senior living is all over the map in terms of digital marketing and the use of email campaigns.While more and more providers are adopting content marketing, email continues […]
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