Are you frustrated by your inability to rank at the top of senior living search results page (SERP)? We get a lot of random emails from senior living providers on this topic. Some have been spending tons of time trying to convince other sites to link to them. Others have had an SEO agency “guarantee” […]
Finding Inspiration for Your Senior Living Blog
A question we are often asked is how we continue to come up with unique senior living blog topics… I admit that it can be a struggle. While we rely on a mix of evergreen and seasonal senior living blog topics, we also write about newsy topics that help clients grab headlines. If you are […]
Senior Living Content vs. Referral Agencies
Do you hear that?? It’s the rumble of senior living marketing teams complaining about the rate increases referral agencies are starting to roll out. We’ve heard it, too. Many of our senior care clients aren’t happy at the steep increases they’ve been notified are coming their way. While senior living referral agencies can help provide […]
Ask the Expert: Why Do Senior Living Search Results Vary So Much?
We get the best questions from our clients! Some are ones we think deserve a little more explanation here on our blog. This past week one of our assisted living clients posed a question to us that had been driving them nuts. The executive director and sales manager had been trying to track how they […]
Making Senior Living Emails Great Again (MSLEGA)
Email has gotten a bad rap lately… No, we won’t be manufacturing any red hats and stumping on it’s behalf, but we do want to encourage our colleagues to take another look at email. Sure some of the bad reputation email has gained is well-earned. (I’m looking at you Pottery Barn and the 57 emails […]
Does Your Senior Living Website Have Good CRO?
What the hockey sticks is CRO you might be asking yourself? We had a call from the corporate marketing director for one of our newer assisted living communities this week. She’d received one of those spammy emails (followed by a few dozen phone calls) from an SEO agency. The email contained what looked like personalized […]
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