The Google E-A-T update is making for some interesting conversations lately… One of the Ops guys from a large client of ours is trying to learn more about content marketing and SEO. We were working on a presentation for his regional teams and he asked us if the “food update” only applied to restaurants. Ummmm….what? […]
Crafting Your Senior Living “About Us” Page
In this week’s Marketing Minute we take a quick look at what makes a senior living “About Us” page appealing to older adults and families who visit your site… Many folks we talk with aren’t aware just how important this page is. They throw one together in a few minutes and publish it. Would it […]
Fighting Ageism in Senior Living Content
Have you taken a hard look at the language in your marketing collateral and the content on your website lately? In this week’s Marketing Minute, we are talking about ageism and senior living content. Because we’ve taken on a few new clients lately, we had the opportunity to explore some new-to-us content. The results were…a […]
Content Strategy: Publish with Purpose
Happy summer, content marketing colleagues! Boy are we glad to see summer return to the Mitten state. If you’ve been a subscriber for a while, you know we dial our blog back a bit during the summer. It’s a busy time for everyone, so we try to keep our weekly blog posts shorter and easier […]
The Value of Content Marketing in Senior Living
After we wrote and shared our most recent ebook (check it out at the bottom of this page, if you haven’t already downloaded it), we received truck loads of great questions. So many, in fact, that it seemed like a logical next step would be to round up the most frequently asked ones and answer […]
Content Marketing Across the Generations
One of the challenges we face creating senior living content is writing for an audience that encompasses several generations. Failing to target the right audience in the right way is always a giveaway that a writer lacks hands-on senior care industry experience. They just don’t understand who they are writing to and often get it […]
- « Previous Page
- 1
- …
- 19
- 20
- 21
- 22
- 23
- …
- 63
- Next Page »