Can you believe the holidays are upon us once again? 2024 seems to have moved at warp speed… If you’ve been a client for a while or even if you just follow our blog, you’ve likely read one of our past holiday appreciation posts to our senior care clients and friends. Giving Thanks to Our […]
Scary Things We See on Senior Living Websites & Blogs
We’ve done quite a few content audits for providers who are struggling with the strategy for and results of their senior living websites. Mapping content and keeping a content inventory is always a good idea. But some folks don’t realize that until a few years down the road. And then it’s a time-consuming project to […]
Senior Care Content That Earns Engagement
What types of senior care content earn the best engagement? It’s a question we hear often. While Google has been the Wild West of search engines for a while now, we still see the categories of senior living content we focus our efforts on performing well. As we near the 14-year anniversary of our SCCS […]
Engaged Sessions, Bounce Rate, & Senior Living Websites
Have you wondered what engaged sessions are since Google Analytics 4 (GA4) came on the scene? You aren’t alone. We’ve heard that question often. As if people didn’t find bounce rate to be confusing enough, in comes this new metric. So, we thought we would take 10 minutes to chat more about this topic today… […]
What’s Up with the Rise in Senior Living Content Swiping?
SCCS has been creating unique content for senior care providers ranging from memory care and assisted living to CCRCs, home care agencies, and senior-friendly tech products for almost 15 years now. During that time, a number of our clients have had their content scraped and stolen. Historically, we’ve found senior living content swiping tracks back […]
Beware Senior Living Feature Dumping
Ranting about senior living feature dumping on tours isn’t exactly a digital topic. But, I felt like the firsthand experience I recently had was important to share. A friend, we’ll call her Cindy, is searching for a senior living community for her parents. Despite having moved her parents to an in-law suite attached to their […]
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