Are you writing for the masses or targeting your unique senior living audiences? We see a concerning number of senior living websites that seem to be targeting very generic keywords, such as assisted living or memory care. While you definitely want to target those keywords, it needs to be in the context of creating a […]
Black Hat SEO and Senior Living: Another Scam
Once in a while we stumble across an SEO scam so egregious that we have to make our senior living colleagues aware of it. This black hat SEO scam is one of those… We’ve heard from a few of our clients that an SEO agency is making the rounds pitching “guaranteed” ways to improve your […]
No, We Can’t SEO Your Blog Post
We receive a lot of email from blog subscribers and visitors. And SEO has been a hot topic lately… One question that’s popped up more than a few times lately is asking if we offer any services to “SEO” blog posts. Apparently there are companies offering to take a list of generic industry keywords and […]
Addressing the WSJ Article on Google Search Algorithms
In mid- November, the Wall Street Journal published what seemed to be a blockbuster story on Google search algorithms. I say seemed to be because…well…the authors got a lot wrong. At least according to leading search experts. Google vs. Wall Street Journal From blacklists to using sub-contractors to shape what you see, WSJ lobbed some […]
Editing Tools for our Senior Living Colleagues
This week’s blog post is compliments of the SCCS editing crew… It’s in response to a question we often receive… what editing tools do you recommend? We know a lot of our clients write short, stories and community invites for their blog and news rooms. They are usually just a paragraph or two written in […]
Are Your Senior Living Prospects Silently Judging You?
How do you evaluate businesses and services you find online? It’s a question many in senior living haven’t really been honest answering as it relates to their own business. You do know that your senior living prospects are judging you right? Many times getting a website and a blog “done” seems to be the ultimate […]
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