What We Know About the Adult Child Influencer Most of us know that the adult child plays an increasingly important role in the senior living decision. In fact, research shows the adult child influencer (ACI) and/or family caregiver make up nearly … [Read more]
Why You Need a Senior Living Blog
Are leads the only reason to have a senior living blog? This is a question we've received more than a few times in recent months. It seems there was a workshop somewhere out there recently where a presenter told the audience that lead generation … [Read more]
The Voice: Senior Living Content Edition
We aren't big reality show viewers around our office. Quite honestly, the daily barrage of real-life drama coming out of D.C. is more than enough for us! But one show we do kind of obsess over --- and by kind of I mean a lot --- is The Voice. And … [Read more]
Audience and the Senior Living Email
Do you know your audience? I mean really know your audience? If the answer is "yes," does your email campaign strategy reflect that knowledge? As an industry, senior living is all over the map in terms of digital marketing and the use of email … [Read more]
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