Since Google has made it pretty darned tough to determine what keywords and phrases rank well unless you are an advertiser, we find ourselves answering more questions about keyword research tools. Unfortunately, it isn't a "one size fits all" kind of … [Read more]
Creating Content: A Day in the Life of a Family Caregiver
Every year we share important nuggets gleaned from the annual Caring.com family caregiver survey. It's filled with great information for senior living organizations. Among the many reasons you should review the survey results is that it will help … [Read more]
Focus on Treats Not Tricks for Senior Living SEO
Are you heading out for the annual candy grab in your community tonight? It is something of a curious custom isn't it? Dressing your kids up and taking them to strangers homes to beg for candy? Ask any of your pals who live outside the States … [Read more]
The Scarcity Principle and Senior Living Content
Have you heard of the scarcity principle? You may know what it is but not the official name for it.. Here are a few examples you might encounter in your everyday life: Those super fun "bonus" bags and makeup Lancome gives out during … [Read more]
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