Email has gotten a bad rap lately... No, we won't be manufacturing any red hats and stumping on it's behalf, but we do want to encourage our colleagues to take another look at email. Sure some of the bad reputation email has gained is … [Read more]
Does Your Senior Living Website Have Good CRO?
What the hockey sticks is CRO you might be asking yourself? We had a call from the corporate marketing director for one of our newer assisted living communities this week. She'd received one of those spammy emails (followed by a few dozen phone … [Read more]
Why Your Senior Living Website Really Needs a Facelift
Once a year-ish we go through the painful fun-filled process of giving our website a facelift... We update our blog at least once a week and refresh a page or two here and there all year long. We think of it as the Botox between surgical … [Read more]
Recommended Reading for Senior Living Content Marketers
We are often asked what industry articles and publications people can read to get up to speed on senior living content marketing and stay ahead of the pack. It's a good question. Like you, we are inundated with industry information … [Read more]
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