People ask us the most straight forward questions. Some are really tricky for us to answer, too. The marketing directors for our two new clients asked us a big one before coming on board: how could they tell if their senior living content was good … [Read more]
Senior Living Personas versus Target Audience
We received an interesting question last week... A blog subscriber asked us if there is a difference between a senior living persona and the senior living target audience. It was a great question and one we haven't addressed before on our … [Read more]
Telling the Stories of Senior Living
Are you telling the stories of senior living on your website and blog? Or are you just listing each community's features and benefits? As more and more providers are realizing the benefits of content marketing, the competition for creating great … [Read more]
Should You Publish Assisted Living Prices on Your Website?
We are really stepping in to it this week aren't we? Whether or not to publish assisted living prices is such a hot topic even the ladies on The View would avoid it! Whenever this topic comes up, we have people who are ready to fight us about … [Read more]
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