Have you taken a hard look at the language in your marketing collateral and the content on your website lately? In this week's Marketing Minute, we are talking about ageism and senior living content. Because we've taken on a few new clients … [Read more]
Content Strategy: Publish with Purpose
Happy summer, content marketing colleagues! Boy are we glad to see summer return to the Mitten state. If you've been a subscriber for a while, you know we dial our blog back a bit during the summer. It's a busy time for everyone, so we try to … [Read more]
The Value of Content Marketing in Senior Living
After we wrote and shared our most recent ebook (check it out at the bottom of this page, if you haven’t already downloaded it), we received truck loads of great questions. So many, in fact, that it seemed like a logical next step would be to round … [Read more]
Content Marketing Across the Generations
One of the challenges we face creating senior living content is writing for an audience that encompasses several generations. Failing to target the right audience in the right way is always a giveaway that a writer lacks hands-on senior care … [Read more]
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