The Google E-A-T update is making for some interesting conversations lately... One of the Ops guys from a large client of ours is trying to learn more about content marketing and SEO. We were working on a presentation for his regional teams and … [Read more]
Crafting Your Senior Living “About Us” Page
In this week's Marketing Minute we take a quick look at what makes a senior living "About Us" page appealing to older adults and families who visit your site... Many folks we talk with aren't aware just how important this page is. They throw … [Read more]
Fighting Ageism in Senior Living Content
Have you taken a hard look at the language in your marketing collateral and the content on your website lately? In this week's Marketing Minute, we are talking about ageism and senior living content. Because we've taken on a few new clients … [Read more]
Content Strategy: Publish with Purpose
Happy summer, content marketing colleagues! Boy are we glad to see summer return to the Mitten state. If you've been a subscriber for a while, you know we dial our blog back a bit during the summer. It's a busy time for everyone, so we try to … [Read more]
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